BeNaughty: built for casual, proceed with caution.

What is BeNaughty?

BeNaughty is a casual dating site for people looking for something no-strings, with versions for the US, Canada and Australia. It used to belong to Cupid plc, which sold its casual dating sites, BeNaughty among them, in 2013, the same year the BBC questioned whether fake profiles were used on Cupid’s sites. Cupid denied it.

Who runs it today isn’t easy to pin down. The imprint on benaughty.com names IDALIA LIMITED, with a Dublin address, review sites name other companies, and the look-alike benaughty.net pages carry their own, different terms.

How BeNaughty works

Sign-up is quick: pick who you’re looking for, add your age, location and email, and you can start browsing. You can send flirts and messages, and photos go through moderators before they appear.

Its terms call the service “online entertainment and social services” and mention internal technical accounts that “do not represent actual users”. They also let it filter messages, swap rule-breaking parts for standard templates, and show your profile across its other sites and products.

What’s free and what isn’t

Joining is free, but the terms are clear that free members get limited access, and full access means paying for a membership. Packages include 1-day, 3-day and 1-week trials and 1, 3 or 6-month plans, with prices shown at checkout.

Every package, trials included, renews automatically at the same price until you cancel. Refunds are only given in “extenuating circumstances”, and the site may also take a small card-verification charge of up to $5, which it says it refunds.

BeNaughty’s red flags

The footer on BeNaughty’s own homepage says “This page contains AI-generated images”, so the faces in its ads may not be real members. On Trustpilot it scores 1.2 out of 5 from more than 600 reviews, mostly about bot-like chats, surprise charges after trials and hard-to-cancel plans.

None of that proves every profile is fake, but it’s a lot of warning signs for one site. If you try it, start with the shortest trial, switch off the renewal straight away and never send money to anyone you meet there.